This site is in beta. Tell us what you think.
Chapter 5 | Platforms Guidebook

Network Your Resources

Connect your resources to unleash network effects.

In this chapter, you’ll see how to network different types of resources—things, people, ideas and connections—to deliver 10x return on investments you’ve already made.

Network your resources

Connect your resources—things, people, ideas and connections—to unleash network effects.

Every organization has different types of resources: things, people, ideas and connections. Let’s see what happens when companies focus on connecting those resources rather than managing them.

Example

Google Maps

Networking different resources leads to different strategies.

Consider the different strategies of Google Maps and Waze. Both are mobile apps designed to help people navigate and avoid traffic. But one does so by networking things and ideas, while the other does it by networking people and connections.

Google Maps uses anonymized data from the GPS of drivers’ mobile devices, relying on APIs and algorithms to generate traffic conditions in real time.

Example

Waze

Waze has cultivated a community where people share what they are seeing as they are driving.

Like Google Maps, Waze creates a constantly updating repository of traffic information. But with Waze, people are the nodes that are networked to create the body of knowledge, as they share information about the drives they’re taking in realtime.

Exercise

What resources can you network?

Use the exercise from Chapter 4 as a reference. What resources could you connect to unleash network effects?

Things: Equipment, money, products, facilities, real estate

Ideas: Copyright, software, algorithms, brand, content

People: Customers, employees, partners, social network, community

Connections: Data, transactions, behaviors, messages, reputation

Recap

Connect your resources—things, people, ideas and connections—to unleash network effects.

Networking different resources leads to different strategies.

Go deeper

“To Build Your Platform, Network Your Capital” by Mark Bonchek

“Strategies for Platform Success” by Mark Bonchek

Share with others