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Guidebook

Platforms

10x Value by Unleashing Network Effects

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Concept Summary

10x effect

10X value by unleashing network effects

Big idea

Use platform thinking to activate network effects and create exponential results

How it works

Many-to-many relationships are the key to creating network effects. Find new ways to network various types of resources: things, people, ideas and connections.

Shift thinking from...

Value is transactional
Created by you and received by customers

Shift thinking to...

Value is collaborative
Created and received by all participants

10x results

Reveal new sources of value

Share the cost and risk of innovation across the ecosystem

Activate potential for exponential growth through network orchestration

Optimize relationships with platforms orchestrated by others

Chapters

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Guidebook

Essentials

Explore foundational mindshifts that prepare you to leverage the power of network effects
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Narrative

Transform audiences into co-creators by creating a powerful story based on Shared Purpose
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Doctrine

Develop principles for empowered decision-making across networked organizations
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ORBIT

Generate brand gravity to create Ongoing Relationships Beyond Individual Transactions
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Guidebook

Platforms

Use platform thinking to activate network effects and create exponential results
Read the Guidebook