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Guidebook

Platforms

10X value by unleashing network effects

Read Chapter 1

Multiplier Summary

Use platform thinking to activate network effects and create exponential results.

Platform thinking is an exponential shift in understanding about how value is created in the Digital Age. It’s the Digital Age equivalent of electricity in a steam-powered world.

To make the shift to platform thinking, focus on enabling others to co-create value, not just delivering value for them to consume.

As you explore platform thinking, consider how you could network different types of resources—things, people, ideas and connections—to deliver 10X return on investments you’ve already made.

10x effect

10X value by unleashing network effects

Big idea

Focus on enabling others to co-create value, not just delivering value for them to consume.

How it works

Create network effects by finding new ways to network resources: things, people, ideas and connections.

Shift thinking from...

Value is transactional
Created by you and received by customers

Shift thinking to...

Value is collaborative
Created and received by all participants

10x results

Reveal new sources of value

Share the cost and risk of innovation

Activate exponential growth through network orchestration

Optimize relationships with platforms orchestrated by others

Chapters

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Guidebook

Essentials

Explore foundational mindshifts that prepare you to leverage the power of network effects
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Guidebook

Narrative

Transform audiences into co-creators by creating a powerful story based on Shared Purpose
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Guidebook

Principles

Develop principles for empowered decision-making across networked organizations
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ORBIT

Generate brand gravity to create Ongoing Relationships Beyond Individual Transactions
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Guidebook

Platforms

Use platform thinking to activate network effects and create exponential results
Read the Guidebook