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Guidebook

ORBIT

10x loyalty by Embedding Transactions Inside Relationships

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Concept Summary

10x effect

10x loyalty by embedding transactions inside relationships

Big idea

Create Ongoing Relationships Beyond Individual Transactions

How it works

Generate brand gravity based on trust, gratitude and reciprocity to keep customers in your ORBIT.

Shift thinking from...

“Push” marketing:
Linear, transactional, one-directional

Shift thinking to...

“Pull” marketing: Reciprocal, conversational, multi-dimensional

10x results

Marketing is more engaging
and effective

Repeat business arises out of ongoing relationships

Grateful customers pull others into ORBIT

Chapters

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Essentials

Explore foundational mindshifts that prepare you to leverage the power of network effects
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Guidebook

Narrative

Transform audiences into co-creators by creating a powerful story based on Shared Purpose
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Doctrine

Develop principles for empowered decision-making across networked organizations
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Guidebook

ORBIT

Generate brand gravity to create Ongoing Relationships Beyond Individual Transactions
Read the Guidebook
Guidebook

Platforms

Use platform thinking to activate network effects and create exponential results
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