10X commitment by mobilizing around Shared Purpose
Develop a Narrative around Shared Purpose to create authentic differentiation and enduring engagement.
Narrative tells the story of who you are as a company, where you’ve been and where you are going. It explains why you exist and what makes you unique.
(based on what you do) Business-speak, generic, quickly outdated
(based on Shared Purpose) Direct, passionate,
Stand out with authenticity and integrity
Create alignment across the organization
Use a single compelling story as the basis for all communications