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Guidebook

Narrative

10X commitment by mobilizing around Shared Purpose

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Concept Summary

10x effect

10X commitment by mobilizing around Shared Purpose

Big idea

Develop a Narrative around Shared Purpose to create authentic differentiation and enduring engagement.

How it works

Narrative tells the story of who you are as a company, where you’ve been and where you are going. It explains why you exist and what makes you unique.

Shift thinking from...

Brand story
(based on what you do) Business-speak, generic, quickly outdated

Shift thinking to...

Narrative
(based on Shared Purpose) Direct, passionate,
unique, versatile

10x results

Stand out with authenticity and integrity

Create alignment across the organization

Use a single compelling story as the basis for all communications

Chapters

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Essentials

Explore foundational mindshifts that prepare you to leverage the power of network effects
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Narrative

Transform audiences into co-creators by creating a powerful story based on Shared Purpose
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Doctrine

Develop principles for empowered decision-making across networked organizations
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ORBIT

Generate brand gravity to create Ongoing Relationships Beyond Individual Transactions
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Platforms

Use platform thinking to activate network effects and create exponential results
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